Domain architecture
As-is/to-be domain modeling, technical context diagrams, transformation roadmaps, application fitness assessment, technical debt tracking, and design pattern governance.
Available for contract & full-time
·
West Coast, USA — Remote nationwide
Steven J. Hubbard
_
Twenty-five years of building the systems underneath the internet's front doors — enterprise CMS, commerce platforms, and the integration architecture that keeps them talking to each other. I own the work end to end: current-state assessment, target-state design, and the hands-on delivery in between.
Delivered for — direct, agency & consulting engagements
01 — Who I am
Table layouts to
Table layouts to
component libraries.
Every major shift the industry has thrown at us, shipped through. FTP deploys to CI/CD. “Make it look good” to “make it fast, secure, and scale.”
- Discipline
- Solutions Architecture
- Also
- Full Stack Development
- Education
- BA Computer Science
- School
- Academy of Art University
- Also studied
- U. of Oregon · PSU
- References
- On request
I’ve been building for the web since 1999 — which means I’ve shipped through every major shift the industry has thrown at us. Table layouts to component libraries. FTP deploys to CI/CD pipelines. “Make it look good” to “make it fast, secure, and scale.”
I’m a Full Stack Solutions Architect specializing in WordPress, AEM, and modern frontend ecosystems — PHP, JavaScript, React, SvelteKit, TypeScript, and everything in between. My work spans custom plugins and themes, enterprise ERP integrations, ecommerce platforms, and full-scale CMS migrations. I’ve cut deployment times by 25–40%, dropped page load times by 35%, and built systems that actually hold up under pressure.
For the last two years I’ve been putting AI and LLM tooling into production workflows — not demos. Prompt engineering, content automation, and developer accelerators that cut delivery time without cutting quality, plus AI-assisted code review, QA, and documentation embedded in real sprint cycles with measurable results. I’m formally AI-certified.
I care about code the next developer won’t curse at, platforms that don’t become emergencies, and teams that are set up to move fast without cutting corners. I’ve led teams, written the docs, run the onboardings, and shipped the thing — often all in the same sprint.
If you’re looking for someone who can own a project end-to-end, bring real AI fluency to the table, and hand you something you’re proud of — let’s talk.
02 — Architecture competencies
What I’m
What I’m
accountable for.
The eight areas I own on an engagement — from domain modeling and roadmaps down to the integration contracts and the security posture around them.
Cloud architecture
AWS, containerized deployment, on-prem to cloud migration, architecture spanning cloud and on-premise systems, and application security in cloud environments.
Integration architecture
Service-oriented and event-driven patterns, enterprise integration patterns, REST, GraphQL, SOAP/WSDL, enterprise API design, WebMethods, NetSuite, Salesforce, Marketo.
Platform architecture
Salesforce, Marketo, Adobe Experience Manager, Adobe Commerce/Magento, Shopify, POS and order data — sales enablement, marketing automation, and customer servicing systems.
Data & reporting
Snowflake pipelines, SQL Server and advanced queries, data modeling, warehouse concepts, cross-system reconciliation, XML/XSD/JSON exchange formats, executive KPI reporting.
Delivery & DevOps
Agile/Scrum across multiple concurrent teams, CI/CD pipelines, QA automation, code quality standards, reusable component libraries, and developer enablement.
Security & identity
OAuth, SAML, SSO, secure API design, SFTP/PGP data transfer, and securing distributed web applications against the threats that actually show up.
Leadership & comms
Executive-level architecture presentations, technical consultation to development teams, technology and vendor evaluation, mentoring, and cross-team consensus building.
03 — Integration architecture
The part nobody
The part nobody
sees working.
A representative topology from real engagements: content, commerce, ERP, and marketing systems reconciled into one governed reporting layer instead of four spreadsheets and a prayer.
Live data flow
Service contract
Patterns proven at TiVo · Horizon Media · Lexmark
04 — What I do
Six ways I get
Six ways I get
hired.
Most engagements start with one of these and end up touching three. That’s usually a good sign — it means the real problem got found.
Web Design & UI
Visually compelling, user-friendly websites and interfaces — engaging designs, better user experiences, and navigation that captivates and retains your audience.
Ecommerce Architecture
Designing and optimizing e-commerce solutions: strategic development, seamless integrations, and data-driven insight that drives revenue growth.
Ecommerce Development
Building, customizing, and optimizing online stores — storefront development, payment gateway integration, product categorization, and performance work that converts.
Logo & Brand Design
Distinctive brand identities that stand out and resonate. Logos that encapsulate your brand’s essence, values, and vision — and leave a memorable imprint.
CMS Development
Seamless, efficient, tailored digital solutions on AEM, Magento, Squarespace, WordPress, and Shopify. Not just websites — dynamic online experiences.
Security & Optimization
Robust protection for your online assets, data integrity, and user trust — paired with speed, responsiveness, and overall performance tuning.
05 — Selected work
Selected work,
Selected work,
and counting.
Different clients, different stacks, same job: find the seam where the systems don’t meet, and close it.
MEND Medical Wear
Recovery apparel and connected-care brand built end to end — storefront, seven product pages, a React fall-risk assessment tool, and the full technical SEO program behind them.
Soft, washable recovery gowns, residential nurse scrubs, medical-grade compression socks, the AirGuard™ fall-detection collar, and connected devices — a brand for patients and the people caring for them. I own every layer of it: positioning, identity, product pages, storefront architecture, and the code.
The storefront is hand-written static HTML, CSS, and JavaScript on Vercel — no framework, no build step for the site proper. That is a deliberate architectural call. A catalogue this size does not need a bundler, and skipping one buys near-instant loads and a site that will still build in five years.
The exception is the fall-risk assessment tool, the site’s lead magnet: a React application scoring fall risk against WHO data, with charts and a regional model. It runs through hand-written React shims rather than a bundler, so one interactive tool did not drag a toolchain onto the whole project.
- Seven product detail pages — gowns, scrubs, compression socks, AirGuard™ collar, MEND Pulse, MEND Oxi, and the MEND App
- React fall-risk assessment tool built on WHO fall data, wired to a serverless lead-capture endpoint
- Full technical SEO program: www unification, clean product slugs, an image pipeline, security headers, sitemap and robots
- Static-first architecture — no build step for the storefront, no framework lock-in
Eye Appeal Inc.
Community-driven collectible grading platform featuring an AI-powered Rate-to-Reveal game, the proprietary EyeQ+ scoring metric, and a global registry for sports card collectors.
A grading platform for sports card collectors, built around three things that had to work together: an AI-powered Rate-to-Reveal game, the proprietary EyeQ+ scoring metric, and a global registry deep enough that collectors would trust it as a system of record.
I architected the API integrations and workflow pipelines connecting internal systems to third-party platforms — each one designed as a reusable pattern rather than a one-off, so the next integration cost days instead of weeks.
- Cloud-hosted SvelteKit app on Vercel at Lighthouse 95+ with sub-second load times
- Zero-downtime weekly production releases on two-week Agile iterations
- Automated QA and data-validation in the pipeline — 30% less manual development effort
OdySay
Architecture and Magento development — catalog structure, checkout flow, and the integration work behind a storefront built to scale past its first good quarter.
Storefront architecture and Magento build. The catalog structure and checkout flow were designed for what the business would look like after growth, not the shape it had on launch day — the difference between a store that scales and one that gets rebuilt in eighteen months.
Integration work tied the storefront to the systems behind it so inventory, orders, and product data stayed consistent without anyone reconciling spreadsheets.
- Catalog and checkout architecture built for growth headroom
- Third-party integrations designed as reusable patterns
Terra Firma Music
Architecture, design, and development end to end — identity through build, with a front end tuned for media-heavy pages that still load fast.
End to end: identity, design, architecture, and build. Music sites are media-heavy by nature — artwork, audio, video — and the usual outcome is a beautiful page that takes eight seconds to become useful.
The front end was tuned around that constraint from the start rather than optimized after the fact.
- Full identity through production build
- Media-heavy pages tuned for fast first render
The Liquor Store SF
Architecture, design, and development for a San Francisco hospitality brand — booking, menus, and a storefront that reads as well on a phone at the bar as on a desktop.
A San Francisco hospitality brand where most traffic arrives on a phone, often in low light, often standing up. Booking and menus had to work in that context first and look good on a desktop second.
Design, architecture, and build were all mine, which meant the responsive behaviour was a design decision rather than a development compromise.
- Mobile-first booking and menu flows
- Storefront integrated with the brand site
First Presbyterian Church
Architectural and WordPress site improvements — structure, accessibility, and hardening for a volunteer-maintained site that had to stay maintainable.
The constraint that shaped everything: the people maintaining this site after I left are volunteers, not developers. Anything clever enough to need me later was the wrong answer.
Structural and accessibility improvements, plus security hardening on a WordPress install that had accumulated the usual plugin debt.
- Restructured for volunteer maintenance
- Accessibility and security hardening pass
Prima Studio
Ecommerce architecture, design, and development: Magento front and back end, a custom HTML5 video player, and analytics instrumentation.
Magento front and back end, a custom HTML5 video player built when that was still an argument rather than a default, and conversion instrumentation wired through the whole funnel.
Stock Magento was the baseline everyone accepted at the time. It did not have to be.
- 70% performance gain over stock Magento
- Custom HTML5 video player and analytics instrumentation
L&L Supply
Ecommerce architecture, migration, and design — legacy to Magento 2.3, with 10,000+ products and 500,000 customer records imported without losing a row.
A migration off legacy ecommerce onto Magento 2.3, carrying 10,000+ products and 500,000 customer records. Data migrations are where ecommerce projects quietly fail — a dropped row is a customer who can't log in.
I also consolidated a tangle of legacy payment processors onto a single Braintree integration, and mentored a five-person team through the transition.
- 20% improvement in site performance and a conversion lift
- 30% higher team productivity and code quality after mentoring
- 40% faster onboarding from code review standards and documentation templates
TiVo
Led the transition to Magento Enterprise 2.4 — stakeholder coordination, timeline management, and a migration that landed clean.
The Magento Enterprise 2.4 transition was the visible half. The harder half was underneath: WebMethods and ERP integrations in Java and SOAP/XML against SQL Server, unifying POS, order, and product data across commerce and content systems.
POS and transaction data fed into Snowflake to drive segmentation modelling in Salesforce Commerce Cloud, while legacy on-premise CMS platforms moved to cloud-hosted WordPress, Magento, and AEM.
- Conversions up 18%, cart abandonment down 15% via AEM personalization
- 30% less manual financial reconciliation from the WebMethods/ERP integration
- Legacy payment systems consolidated onto Braintree
Coup D’Etat
Designed and developed, with conversions to show for it — plus a Storybook component library that cut deployment cycles.
Six years of engagement, which is long enough to stop shipping features and start shipping standards. I established the architectural, security, and performance benchmarks used across all client work, and built the Storybook component library the team worked from.
On the storefront side: a custom WooCommerce module, a bespoke gallery experience, and analytics-driven optimization rather than opinion-driven redesign.
- 40% increase in online sales efficiency from the custom WooCommerce module
- 20% lift in CTAs from streamlined product displays
- 35% better engagement, 20% lower bounce, guided by Google Analytics
- 30% shorter deployment cycles from the Storybook library
Lexmark
Integrated AEM with Magento for a seamless shopping experience, using Magento for inventory and cart.
AEM and Magento are both convinced they own the customer experience. The integration — built as custom plugins — let AEM handle content and Magento handle inventory and cart, without the seam showing to anyone shopping.
I also rebuilt the Magento 2.4 subscription module to offer custom toner color options, and wired React components to fetch real-time printer information via API.
- 30% increase in user engagement, 15% higher conversion rate
- 35% faster page loads from refactored CMS components
- 20% higher satisfaction and 10% more subscription sales from the module rebuild
- 20% less manual testing overhead from automated QA regression coverage
Ten-X
Site enhancements that improved functionality and user experience — plus SEO and auto-build deployment work.
WordPress platform enhancements on a property marketplace, driven from team meetings I led rather than tickets handed down. I contributed to the technical specifications and architecture design alongside the build.
The deployment side mattered as much as the features: auto-build procedures to production with real testing and validation, replacing a release process that depended on someone remembering the steps.
- 35% increase in conversions from SEO work
- 25% more site traffic from platform enhancements
- Automated build and deploy to production with validation
06 — Experience
Twenty-five years,
Twenty-five years,
in order.
Nine roles in detail, ten more before them. Dates and titles follow the master resume — expand any row for what actually shipped.
- Own solution architecture end-to-end on client engagements: current-state assessment, target-state design, data modeling, integration strategy, feasibility review, and hands-on delivery.
- Designed a multi-system, event-driven integration automating project intake and ticket routing across Workfront, Slack, and Salesforce via REST APIs — roughly 40% less triage handoff time.
- Architected client reporting pipelines consolidating ERP and commerce data into Snowflake, replacing spreadsheet reconciliation with a governed executive reporting layer.
- Produce solution architecture documentation, integration specifications, and reusable design patterns so client teams can extend and maintain the work independently.
WorkfrontSalesforceSnowflakeRESTEvent-driven
- Architected API integrations and automated workflow pipelines connecting internal systems with third-party platforms — each designed as a reusable integration pattern rather than a point solution.
- Delivered a cloud-hosted SvelteKit application on Vercel at Lighthouse 95+ with sub-second load times and zero-downtime weekly production releases, working in two-week Agile iterations.
- Introduced automated QA and data-validation workflows into the delivery pipeline, reducing manual development effort by 30%.
SvelteKitVercelTypeScriptCI/CDQA automation
- Led enterprise web architecture, AI-driven analytics, and performance optimization for major clients including United Healthcare — improving performance, accessibility, and engagement across their digital platforms.
- Led the NetSuite–AEM ERP integration unifying billing, content, and financial reporting data across on-premise and cloud systems, eliminating manual reconciliation between platforms.
- Stood up Snowflake as the governed reporting layer for cross-platform campaign and financial data, replacing spreadsheet processes with managed pipelines.
- Served as internal architecture authority across AEM and WordPress ecosystems — governance standards, design patterns, component libraries, and performance and security benchmarks across the organization’s digital properties.
- Integrated AI-driven analytics, boosting campaign precision 15%; refactored WordPress systems for 25% more speed and engagement; streamlined dev workflows for 35% better efficiency.
- Presented architecture options, risk assessments, and roadmap tradeoffs to executive stakeholders to drive platform investment and prioritization decisions.
AEMNetSuiteSnowflakeWordPressAI analyticsGovernance
- Established architectural standards, security practices, and performance benchmarks adopted across all client engagements.
- Led platform discovery and requirements sessions with business and technical stakeholders, producing technical context diagrams and as-is/to-be architecture to align teams before build.
- Supported multiple concurrent Agile delivery teams — sprint planning input, code review, and enforcement of architecture standards and quality metrics.
- Built and maintained a Storybook component library reducing deployment cycles 30% and enabling pre-production stakeholder sign-off.
- Drove a 20% lift in CTAs by streamlining product displays, and orchestrated a custom WooCommerce module worth a 40% increase in online sales efficiency.
- Used Google Analytics to guide optimization: 35% better engagement, 20% lower bounce, and a substantial traffic increase.
StorybookReactWooCommerceAgileAnalytics
- Architected the AEM-to-Magento integration via custom plugins, using Magento for inventory and cart management — 30% more user engagement and a 15% higher conversion rate.
- Improved the Magento 2.4 subscription module to offer custom toner color options, lifting satisfaction 20% and subscription sales 10%.
- Refactored CMS components, cutting page load times 35% and contributing to a 20% gain in customer satisfaction scores.
- Integrated API calls within React components to fetch and display real-time printer information; built custom AEM components to existing wireframes for 35% better workflow efficiency.
- Aligned front-end architecture to enterprise standards and automated QA regression coverage, cutting manual testing overhead 20%.
AEMMagento 2.4ReactQA automation
- Spearheaded the transition to Magento Enterprise 2.4 — stakeholder coordination, timeline management, and a seamless migration.
- Architected WebMethods and ERP integrations using Java, SOAP/XML services, and SQL Server, reducing manual financial reconciliation 30%.
- Unified POS, order, and product data across commerce and content systems while migrating legacy on-premise CMS platforms to cloud-hosted WordPress, Magento, and AEM.
- Fed POS and commerce transaction data into Snowflake to support segmentation modeling in Salesforce Commerce Cloud — better targeting precision, less audience overlap.
- Used AEM for personalized content and targeted campaigns: conversions up 18%, cart abandonment down 15%.
- Integrated Marketo and Litmus with AEM-driven properties, improving engagement through send-time optimization and A/B testing; consolidated legacy payment systems onto Braintree.
Magento EE 2.4WebMethodsJavaSOAP/XMLSnowflakeMarketoBraintree
- Led the CMS migration to WordPress and Magento 2.3, delivering a 20% improvement in site performance and a lift in ecommerce conversion.
- Imported 10,000+ custom and simple products plus 500,000 customer records from the legacy CMS without data loss.
- Mentored a five-person development team on PHP, WordPress, and component architecture — 30% higher productivity and code quality.
- Introduced code review standards and documentation templates, reducing new developer onboarding time 40%; implemented Git across environments.
- Architected and built a unified payment system, consolidating legacy processors onto Braintree.
Magento 2.3WordPressPHPGitBraintree
- Built customized HubSpot landing pages and modules driving a 30% boost in lead conversions and markedly improved engagement.
- Created an API-driven physician locator app, increasing visit duration 23%.
- Designed direct and marketing email templates; lifted opens and click-through rates 38%.
HubSpotAPI integrationEmail
- Led team meetings on WordPress platform enhancements that improved functionality and user experience — 25% more site traffic.
- Contributed to technical specifications and architecture design, ensuring project robustness.
- Developed and deployed SEO enhancements achieving a 35% increase in conversions.
- Deployed auto-build procedures to production servers with rigorous testing and validation.
WordPressSEOAuto-buildArchitecture
Earlier — 2000 to 2015
Chrome Industries
Magento Developer · 2014–2015Custom PDP, category and landing page layouts lifting add-to-cart 20% and retention 40%. Custom JS/CSS cutting page load 30%; responsive build reducing bounce 25%. Led PCI SAQ and scan to full compliance.
Thismoment
Software & Production Engineer · 2013–2014Custom UGC platforms and video tooling for Fortune 500 brands. Video player rebuild cutting buffering 50%.
Prima Studio
Ecommerce Architect & Lead Dev · 2011–2013Magento front and back end, HTML5 video player, analytics and conversion instrumentation — 70% performance gain over stock Magento.
Urban Air Market
Architect, Dev & Creative Director · 2011–2013Full site, print and email identity; CMS front and back end; SEO program. 80% performance gain over standard builds.
Euro RSCG
Lead Developer · 2011Ported a Flash-based game to HTML5 and jQuery Mobile, halving load times. Companion iOS and Android apps.
Moss Outdoor
Lead Developer · 2010–2011UI design through CMS build and commerce integration. SEO program lifting visibility 220%.
Digital Brewing Company
Front-End Developer · 2008–2009Client campaign builds, third-party data integration, and front-end performance optimization.
Nationalflashback
Consultant & Creative Director · 2000–2008Independent practice serving enterprise, SMB and agency clients across architecture, build and creative direction.
Nimblefish Technologies
Lead Web Developer · 2002–2008Web and email builds against a proprietary CMS in a Linux/Apache/Tomcat environment.
Puzzle Theory
Art Director & Lead Dev · 2002–2005Site strategy, cross-platform build, and collateral production.
07 — Technical stack
Everything I’ve
Everything I’ve
shipped with.
Not a wish list. Twelve categories, all of it used in production on somebody’s deadline.
Cloud & DevOps
AWSDockerVercelGitSVNCI/CDNginxUnix / LinuxGruntWebpack
Languages & Frameworks
JavaJavaScriptTypeScriptNode.jsReactSvelteKitVuePHPRuby on RailsJSPHTML5CSS3SASSLESSBootstrapGatsby
Integration & Messaging
RESTGraphQLSOAPWSDLXML / XSL / XSLT / XSDJSONAJAXWebMethodsWeb ServicesEvent-drivenSOAMVC
Data & Reporting
SnowflakeSQL ServerMySQLData modelingWarehouse conceptsETL pipelinesParseExecutive KPI reporting
Enterprise Platforms
Adobe Experience ManagerEdge Delivery ServicesAdobe Commerce / MagentoAdobe WorkfrontSalesforceMarketoNetSuiteHubSpotWordPressWooCommerceDrupalShopifySquarespaceSFCC
Security & Identity
OAuthSAMLSSOSSLPGPSFTPSSHSecure API designPCI compliance
AI & Automation
Prompt engineeringLLM integrationAI-assisted QAAI code reviewAutomated documentationChatGPTDALL·EMidJourney
Payment Gateways
BraintreeStripePayPalCyberSourceAmazon PayDelago
ERP
NetSuiteSAPOracle CloudSFCC
Design
Adobe Creative SuiteFigmaInVisionResponsive designPrototypingStorybook
Delivery & PM
Agile / ScrumJiraConfluenceWorkfrontSlackTeamsCode review standardsComponent libraries
Monitoring & Reporting
New RelicBig PandaGoogle AnalyticsGTMGTmetrixPageSpeedLighthouse
08 — Why me
Three reasons
Three reasons
this works.
Strategy, execution, and taste. Most people bring one. The interesting projects need all three in the same head.
First-class web architect
With a strategic vision, I craft tailored web solutions that align with each client’s objectives — built for long-term scalability, security, and seamless functionality. My work in innovative frameworks lets me design architectures that adapt as the landscape moves, and I prioritize open communication to translate ideas into practical, future-proof systems.
Master senior developer
Twenty-five years of hands-on delivery across enterprise CMS, commerce, and integration work. I write the code, run the code review, and enforce the standards — then document it so the next developer doesn’t have to reverse-engineer my thinking.
High-quality design
A background in art direction and 3D animation, not just engineering. That means pixel-perfect responsive builds, a real eye for hierarchy and typography, and interfaces that hold up next to the design comp instead of approximating it.
09 — By the numbers
The running
The running
total.
Career totals up top — the client count is every organization named on this page, not a rounded-up guess. Verifiable outcomes from named engagements underneath.
0Projects completed
0Client organizations
0Lines of code shipped
0Cups of coffee
- 25+ years shipping
- 40% triage handoff cut — Steven Hubbard LLC
- 95+ Lighthouse — Eye Appeal
- 35% faster page loads — Lexmark
- 30% less manual dev effort — Eye Appeal
- 18% conversion lift — TiVo
- 500k records migrated — L&L Supply
- 220% SEO visibility lift — Moss Outdoor
10 — Client feedback
What they said
What they said
after.
Five people who worked with me directly — leadership, engineering, content strategy, and the client side.
Every time I have had the opportunity to work with Steve he has provided great creativity on a broad variety of projects producing a better result than would have been obtainable without his input and efforts. I would recommend you take the opportunity to work with Steve if you get it as the demand for his time is high.
Garrett L. AndresLeadership · Planning · BrandingSteven was thrown into the deep end of a very large codebase, of which he did well to make sense, with little documentation. He is the kind of engineer that doesn’t pass the buck, and he’ll obsess over finding a solution until he achieves the unachievable. His knowledge is very broad. He is an optimist and a pleasure to work with.
Dean CasalenaVP of EngineeringI have worked with Steve in many capacities. His ability to design, develop, and envision what the client needs is second to none. Steve truly brings his best creative juices and code skills to each and every site he creates. Managing his clients’ needs while thinking of the greater good of the site is a juggling act Steve has mastered. A true asset.
Anna ButrickContent StrategySteven Hubbard has designed and built two beautiful websites for me, not to mention designed countless catalogues, look books, promotional brochures, and all other marketing materials. For a fashion-based company it is of utmost importance that everything we do looks fresh and creative. Steven is a true artist and I am eternally grateful for his creative direction as well as his business acumen and technology skill set.
Danielle CohenEvent ProducerSteven’s positivity and charisma is contagious. Even when tasked with impossible missions, Steven is always upbeat and nice to everyone while consistently meeting very tight agency deadlines. Steven is a very strong asset for the team and comfortable working on the highest profile projects for some of our most prominent Fortune 500 customers, including Coke, P&G, and Frito-Lay. He consistently delivers top-notch, enterprise-quality code, and is comfortable context-switching between front-end and back-end code and between the software codebase and consumer-facing websites.
Will DrewesStaff Software Engineer · Tech Lead
11 — Contact
Let’s build
something
amazing.
Available now for contract and full-time work — solutions architecture, AEM and Edge Delivery, commerce platforms, and integration projects. Remote nationwide, comfortable on-site for the parts that need a room.
Phone+1 (415) 359–7606
Based in
West Coast, USA
Working
Remote nationwide · on-site as needed
LinkedInlinkedin.com/in/steven-j-hubbard
Open to
AEM · Shopify · eCommerce Architecture