What I deliver
Component and template systemsAEM component and template development, with fragmented page templates and CSS consolidated into one governed system so a layout change is a single-source edit.
IntegrationAEM to Magento (Adobe Commerce) on custom plugins, NetSuite and AEM for billing, content and financial reporting, and Marketo and Litmus integration with AEM-driven properties.
Personalization and targetingAEM-driven personalized content and targeted campaigns, with Snowflake feeding segmentation behind the targeting.
GovernanceInternal architecture authority across AEM and WordPress ecosystems: standards, design patterns, component libraries, and performance and security benchmarks, presented to executive stakeholders.
Where I’ve done it
Horizon Media / Night Market
Web Director & Solutions Architect, Oct 2023 – Mar 2024Architecture and technical lead for UnitedHealthcare across Vision, Provider and Medicare in a HIPAA-scoped environment: AEM components and templates, Find a Provider search, and the Plan Finder with Mapbox location search over provider GeoJSON. Consolidated fragmented AEM templates and CSS into one system and led a team of three developers. NetSuite and AEM ERP integration lead.
Lexmark
Front-End AEM Developer & Architect, Oct 2022 – Mar 2023Architected the AEM-to-Magento integration on custom plugins, with Magento handling inventory and cart: 30% more user engagement and 10% higher sales conversions. Refactored CMS components for about 35% faster page loads, built custom AEM components to existing wireframes, and wired API calls into React components for real-time printer information.
TiVo
Senior Ecommerce Architect, Dec 2020 – May 2022Used AEM for personalized content and targeted campaigns, lifting conversions 18% and cutting cart abandonment 15%. Integrated Marketo and Litmus with AEM-driven properties for send-time optimization and A/B testing, and migrated legacy on-premise CMS platforms to cloud-hosted WordPress, Magento and AEM.