Professional Summary
Senior Frontend Engineer and solutions architect with delivery across healthcare, media and commerce, including HIPAA-scoped work for UnitedHealthcare and iRhythm Technologies. Builds customer-facing web applications in React, Redux, TypeScript and Next.js and ships design systems at Lighthouse 95+ and WCAG 2.1 AA. Pulls fragmented component and CSS systems into governed component libraries, sets code review standards and mentors the engineers who keep them running. Has spent approximately 18 months putting LLM tooling into production QA, code review and documentation. Still writes the code, most recently for Mend Medical Wear.
Core Competencies
Solution and Enterprise ArchitectureAs-is and to-be domain modeling, technical context diagrams, solution design documents, implementation plans and estimates, transformation roadmaps, application fitness assessment, technical debt tracking, design pattern governance, technology and vendor evaluation.
CRM and Marketing TechnologySalesforce, HubSpot, Copper and Marketo configuration and integration, CRM data modeling and field mapping, contact and deal pipeline design, web-to-CRM lead capture and routing, lifecycle and campaign automation, landing page and form systems, marketing attribution reporting, CRM to ERP and CRM to commerce synchronization.
Front-End Architecture and Design SystemsComponent library and design token systems, Storybook, shared package and monorepo structure, Figma-to-production workflow, CSS architecture consolidation, Web Components, template and layout systems, reusable pattern documentation.
Accessibility and PerformanceWCAG 2.1 AA conformance, Section 508 principles, screen reader and keyboard testing, axe and Lighthouse auditing, Core Web Vitals (LCP, INP, CLS), bundle and image optimization, sub-second load targets, performance budgets as release gates.
Integration ArchitectureREST, GraphQL, SOAP and WSDL, webhooks, event-driven and service-oriented patterns, enterprise API design, ERP, CRM and marketing automation integration, data mapping, cross-system reconciliation, XML, XSD and JSON exchange formats.
Cloud and DevOpsAmazon Web Services (AWS) Lambda, CloudWatch, Cognito and S3; Microsoft Azure architecture, environment design and workload migration; Vercel, Docker, CI/CD pipelines, zero-downtime release process, on-premise to cloud migration, environment and release management, Unix and Linux.
Data and AnalyticsSQL and database management, data modeling, Snowflake pipelines, ETL and reporting, Google Analytics 4 and Google Tag Manager, technical SEO, Tableau dashboards, executive KPI reporting, A/B testing and personalization.
AI and LLM EngineeringApproximately 18 months of production LLM work: tool and function calling, retrieval-augmented generation (RAG), structured prompt evaluation, AI-assisted QA, code review and documentation workflows, internal tooling with Retool and Python; Claude Code & ChatGPT as daily engineering methods: custom agent skills, 17 purpose-built subagents, MCP integrations with Gmail, Google Drive, Google Calendar and a Markdown knowledge base and scheduled agent pipelines with automated verification gates.
Security, Identity and ComplianceOAuth 2.0, SAML, single sign-on (SSO), AWS Cognito, secure API design, SFTP and PGP data transfer, HIPAA-scoped delivery environments, PCI DSS SAQ remediation, application security in distributed and cloud environments.
Leadership and Client ServicesTechnical lead for small engineering teams, executive-level architecture presentations, discovery and requirements workshops, stakeholder liaison across concurrent client projects, estimating and scoping, mentoring, granular technical documentation.
Technical Skills
LanguagesJavaScript (ES6+), TypeScript, HTML5, CSS3, Sass and SCSS, PHP, Python, Java, SQL, XML, XSL, XSLT
Frameworks and LibrariesReact, Redux, Next.js, Vue, Nuxt, SvelteKit, Node.js, Express, Web Components, vanilla JavaScript modules, jQuery
Styling and User InterfaceTailwind CSS, Bootstrap, CSS Modules, design tokens and custom property systems, container queries, logical properties, CSS, JavaScript motion and animation (GSAP: personal projects)
Testing and Quality AssurancePlaywright, Selenium, Jest, axe, Lighthouse CI, visual regression, cross-browser compatibility testing, accessibility audits, automated data validation
CRM and Marketing AutomationSalesforce, HubSpot (CRM, Marketing Hub, CMS modules and landing pages), Copper, Marketo, Litmus, Adobe Workfront and Workfront Fusion
CMS and CommerceAdobe Experience Manager (AEM), Adobe Edge Delivery Services (EDS), Adobe Commerce and Magento, Shopify, WordPress, Drupal, Sanity, Webflow (CMS and DevLink), SharePoint
Payments and BillingBraintree, Authorize.Net, Cybersource, payment gateway integration, stored payment token migration, recurring payment and billing integrations
Enterprise PlatformsNetSuite, WebMethods, Microsoft Power Apps, Retool, Adobe Experience Cloud
Cloud and ToolingAWS Lambda, CloudWatch, Cognito, S3; Microsoft Azure; Vercel, Docker, Git and GitHub, npm, Yarn, Vite, Webpack, CI/CD pipelines
DataSnowflake, SQL Server, PostgreSQL, MySQL, data modeling and warehouse concepts, REST and GraphQL APIs, GeoJSON
Mapping and GeospatialMapbox GL JS, Google Maps Platform, Leaflet, GeoJSON, store and provider locator architecture
Design and CollaborationFigma, Adobe Photoshop, Illustrator, InDesign, brand identity and art direction, Agile and Scrum, Jira, Confluence
Professional Experience
Steven Hubbard LLC
Independent Solutions Architect and Senior EngineerJun 2022 – Present
- Own solution architecture end to end on client engagements, from current-state assessment and target-state design through data modeling, integration strategy, feasibility review, estimates and hands-on delivery.
- Designed a multi-system, event-driven integration automating project intake and ticket routing across Adobe Workfront, Slack and Salesforce CRM using REST APIs and webhooks. Triage handoff time dropped by about 40%.
- Architected client reporting pipelines that consolidate ERP, CRM and commerce data into Snowflake as a governed executive reporting layer.
- Led discovery, design, architecture and development for Mend Medical Wear, a direct-to-consumer medical apparel and connected-health launch, detailed below.
- Integrated production LLM tooling into delivery workflows, using tool and function calling, retrieval-augmented generation over client documentation and structured prompt evaluation to drive AI-assisted QA and code review.
- Produce solution architecture documentation, integration specifications and reusable design patterns so client teams can extend and maintain the work without ongoing dependency.
Mend Medical Wear
Lead Architect and Developer (Contract)May 2026 – Present
- Led discovery for a direct-to-consumer medical recovery apparel and connected-health brand, running the stakeholder workshops, category and competitor review and information architecture that produced a scoped delivery roadmap ahead of build.
- Designed the brand and product user interface system in Figma, including type scale, color and spacing tokens and a component library carried directly into production.
- Architected and built the site and deployed it on Vercel, including image and CDN optimization.
- Implemented Copper CRM as the system of record for pre-launch demand, integrating site forms so reserve and pre-order signups and partnership inquiries flow into mapped contact and opportunity records with pipeline stages and owner routing.
- Built the product catalog, detail-page galleries and size and color variant selection, plus a custom reserve and pre-order flow capturing pre-launch demand ahead of a live checkout.
- The Fall Risk Check tool in React, a 12-question CDC STEADI screener that scores and returns guidance entirely client-side, so no health answers leave the visitor's browser.
- Shipped separate hospital and distributor partnership funnels, routing business-to-business inquiries apart from consumer demand in the CRM.
- Delivered to WCAG 2.1 AA and Core Web Vitals targets for an older, accessibility-sensitive audience, with technical SEO and structured metadata in place at launch and handed off documented schemas and components the client's team maintains independently.
Eye Appeal Inc.
Senior Architect and DeveloperMar 2025 – Feb 2026
- Architected API integrations and automated workflow pipelines connecting the SvelteKit platform to Clerk authentication, Cloudinary image delivery, Datadog real-user monitoring and Google Analytics 4, each built to be reused as an integration pattern.
- Delivered cloud-hosted SvelteKit and Next.js applications on Vercel in two-week Agile iterations, with a zero-downtime production release every week and kept them at Lighthouse 95+ with sub-second load times.
- Automated QA and data validation in the delivery pipeline. Manual development effort down 30%.
- WCAG 2.1 AA conformance and Core Web Vitals thresholds became release acceptance criteria, checked before launch.
Horizon Media / Night Market
Web Director and Solutions ArchitectOct 2023 – Mar 2024
- Served as architecture and technical lead for UnitedHealthcare through Night Market, Horizon's commerce-media division, covering front-end architecture and AEM component and template development across the UHC Vision, UHC Provider and UHC Medicare lines of business in a HIPAA-scoped environment.
- Built Find a Provider search components and the Plan Finder experience, including Mapbox-driven location search over provider GeoJSON data.
- Consolidated fragmented AEM page templates and CSS into a unified template and component system, eliminating duplication and reducing layout changes to a single-source edit.
- Led a team of three developers through sprint planning, code review and architecture standards, authored granular technical documentation that became the team's working reference and delivered front-end development on Night Market's own marketing site.
- NetSuite and AEM ERP integration lead, unifying billing, content and financial reporting across on-premise and cloud systems; also stood up Snowflake as the governed reporting layer for cross-platform campaign and financial data, replacing manual spreadsheet reconciliation with managed pipelines.
- Acted as internal architecture authority across AEM and WordPress ecosystems, covering governance standards, design patterns, component libraries and performance and security benchmarks and presented architecture options, risk assessments and roadmap tradeoffs to executive stakeholders.
Lexmark
Front-End AEM Developer and ArchitectOct 2022 – Mar 2023
- The AEM to Magento (M2) integration, architected on custom plugins. User engagement rose 30% and sales conversions picked up 10% alongside it.
- Refactored CMS components and took about a third off page load times (35%), which helped move customer satisfaction scores up 20%.
- Aligned front-end architecture to enterprise standards and automated QA regression coverage with Selenium and Playwright, which removed about a fifth of the manual testing overhead.
TiVo
Senior Ecommerce ArchitectDec 2020 – May 2022
- Architected WebMethods and ERP integrations using Java, SOAP and XML services and SQL Server; manual financial reconciliation fell by nearly a third (30%).
- Integrated Salesforce CRM with commerce, ERP and content systems through REST and SOAP APIs, mapping account, order and subscriber records so sales, support and finance teams worked from a single customer view.
- Architected payment-token migration workflows from Authorize.Net and CyberSource to Braintree, integrating the new payment gateway and helping ensure secure token transfer, data integrity, and uninterrupted recurring billing.
- Unified point-of-sale, order and product data across commerce and content systems while migrating legacy on-premise CMS platforms to cloud-hosted WordPress, Magento (M2) and AEM environments.
- Fed point-of-sale and commerce transaction data into Snowflake for the segmentation models behind campaign targeting.
- Integrated Marketo and Litmus with AEM-driven properties, setting up automated send-time optimization and A/B testing.
- SharePoint and Microsoft Power Apps tooling and reporting for non-technical business teams.
L & L Supply (Contract)
Ecommerce Architect and Senior DeveloperFeb 2020 – Mar 2021
- Led CMS and ecommerce migration to WordPress and Magento 2, including CyberSource payment integration; site performance improved 20% and ecommerce conversion rates increased.
- Mentored a five-person development team on PHP, WordPress and component architecture. Productivity and code quality scores rose 30%.
- Established code review standards and documentation templates that reduced new developer onboarding time by 40%.
- Wrote the custom PHP and JavaScript scripts that moved 900K+ products and 80K+ customer records off a legacy system and into a new Magento build.
Coup D'Etat (Concurrent Contract)
Senior Architect and DeveloperJan 2019 – Mar 2025
- Author of the architecture, security and performance standards used on every client engagement.
- Implemented and maintained HubSpot CRM across client accounts, wiring web-to-CRM forms into lead capture, modeling contact and deal properties, automating pipelines and workflows and building landing page and email modules.
- Before build, ran platform discovery and requirements sessions with business and technical stakeholders and produced the technical context diagrams and as-is and to-be architecture that aligned the teams.
- Sprint planning input, code review and architecture-standard enforcement for multiple concurrent Agile delivery teams, held to agreed quality metrics.
- Built and maintained the Storybook component library that gave stakeholders a pre-production place to review and sign off on components and it took roughly 30% off deployment cycles.
Earlier Experience
iRhythm Technologies
Senior DeveloperJan 2019 – Dec 2019
- Built HubSpot CRM landing pages, modules and forms feeding lead capture and lifecycle workflows; lead conversion rose 30%.
- Architected an API-driven physician locator, "Dr Finder," on Mapbox within a HIPAA-scoped environment.
Ten-X (the leading online digital auction marketplace for commercial real estate)
Senior DeveloperOct 2015 – Jan 2018
- A technical SEO program that lifted conversion 35%, alongside WordPress platform enhancements and technical specification and architecture design.
Chrome Industries
Magento DeveloperJul 2014 – Oct 2015
- Built custom product detail, category and landing page layouts that increased add-to-cart 20% and retention 40%, along with a Google Maps store locator and CyberSource and PayPal payment integrations.
- Wrote custom JavaScript and CSS that cut page load times 30% and led a responsive rebuild that reduced bounce rate by 25%.
- Managed PCI DSS SAQ and vulnerability scan remediation across CyberSource and PayPal payment workflows, achieving full compliance.
This Moment
Software and Production EngineerNov 2013 – May 2014
- Built custom user-generated content platforms and video tooling for Fortune 500 brands, including a video player rebuild that halved buffering.
Prima Studio (Contract)
Ecommerce Architect and Lead Web DeveloperDec 2011 – Sep 2013
- Delivered Magento front and back end, an HTML5 video player and analytics and conversion instrumentation, for a 70% performance gain over stock Magento.
Urban Air Market (Contract)
Architect, Developer and Creative DirectorJan 2011 – Oct 2013
- Delivered the full site, print and email identity, CMS front and back end and SEO program for an outdoor community event platform celebrating local and sustainable vendors, with an 80% performance gain over standard builds.
Euro RSCG
Lead DeveloperJun 2011 – Sep 2011
- Ported a Flash-based game to HTML5 and jQuery Mobile, halving load times and delivered companion iOS and Android apps.
Moss Outdoor
Lead DeveloperApr 2010 – May 2011
- An SEO program that lifted visibility 220%, plus user interface design through CMS build and commerce integration.
Prior Roles
Front-End Web Developer, Digital Brewing Company. Lead Web Developer, Nimblefish Technologies. Art Director and Lead Web Developer, Puzzle Theory. Consultant, Architect and Creative Director, Nationalflashback, an independent practice serving enterprise, small business and agency clients.
Selected Clients And Brands
UnitedHealthcare, iRhythm Technologies, UCSF Children's Hospital, Mend Medical Wear, Lexmark, TiVo, Chrome Industries, Marriott, Sears, AT&T, Lowe's, Coca-Cola, Procter & Gamble, Frito-Lay, AKQA, Code and Theory, Euro RSCG
Education
Academy of Art University, San Francisco · BA, 2000
University of Oregon
Portland State University