Eye Appeal Inc. is a next-gen collectibles platform that flips the script on traditional card grading. Instead of trusting a single anonymous grader, the platform harnesses the collective expertise of thousands of passionate collectors through a first-of-its-kind Rate-to-Reveal game — where AI blurs the label so you judge the card on pure visual appeal. Those ratings feed EyeQ+, a proprietary metric that surfaces real market value across every grade and every grading company. I built out the full web experience: a dynamic public feed, collector registry, auction house integration, and a Council system for top-tier community contributors — all designed to feel as sharp and opinionated as the collectors using it.