The work
Six years of engagement, which is long enough to stop shipping features and start shipping standards. I established the architectural, security, and performance benchmarks used across all client work, and built the Storybook component library the team worked from.
On the storefront side: a custom WooCommerce module, a bespoke gallery experience, and analytics-driven optimization rather than opinion-driven redesign.
- 40% increase in online sales efficiency from the custom WooCommerce module
- 20% lift in CTAs from streamlined product displays
- 35% better engagement, 20% lower bounce, guided by Google Analytics
- 30% shorter deployment cycles from the Storybook library
- HubSpot CRM implemented and maintained across client accounts, from web-to-CRM lead capture to pipeline automation
At a glance
WooCommerceReactStorybook